Part of a dedicated UX team to do global responsive redesign of Ford.com

Work Shown:

Ford.com Responsive Home Page

Ford.com Global navigation

Ford.com Vehicle navigation

Ford.com Locate a Dealer functionality

Ford.com Global Responsive Navigation

Modeled the navigation architecture to match the users shopping journey

Explore > Shop > Buy > Maintain

1. Explore Vehicles

2. Research & Compare Vehicles and Get Prices 

3. Figure out best possible way to pay

4. Ownership, How To's and Maintenance 

Roadside Assistance number included on mobile navigation. Incase of emergency for owners.

Ford.com Global Navigation - Making it easier to find the right car

Thinking on global scale, we realized a lot of people in foreign markets were not familiar with Ford model names (fiesta, focus, escape etc). So listing only names would not be enough for the user to make an informed decision.

Hence the decision to introduce vehicle images on ALL screen sizes.

Redesigned to show vehicle images and pricing within navigation, Two biggest decision points for vehicle buyers. 

Cars categorized by vehicle types (Car,SUV, Trucks, Vans, Hybrids etc). Globally recognized terms. 

Integrated 'Located a Dealer' feature within navigation. Aimed to help users locate or contact the nearest dealer for a questions or to schedule a test drive or service appointment.